Hospitality Group of the Year Award
Showcasing hospitality businesses, brands and transformative ideas.
About this category
This category celebrates an exceptional hospitality business, brand or innovation team demonstrating excellence, positive impact and results worthy of recognition by the Hospitality Excellence Awards. Entrants should present the achievement, supporting evidence and the difference made during the awards period.
Eligibility
Open to UK hospitality businesses, groups, brands and technology providers able to evidence relevant activity during the current awards period.
Judging criteria
- Business performance
- Originality
- Implementation
- Customer value
- Scalability
- Sustainability
- Measurable industry impact
Qualitative criteria
- Leadership
- Clarity of purpose
- Responsible innovation
- Brand strength
- User experience and future potential
Metrics
- Growth
- Adoption
- Efficiencies
- Customer engagement
- Conversion
- Emissions or waste reduction and satisfaction results
Additional criteria
Entries should include a concise case study, supporting figures, guest or stakeholder evidence where available, and confirmation that material claims may be independently verified. Judges may consider the entrant’s scale and available reso
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