Marketing Manager of the Year Award
Turning plans into campaigns that deliver.
About this category
This award recognises a marketing manager who has planned and delivered outstanding marketing, managed budgets and agencies well, and developed the people around them. Judges look for execution, results and leadership.
Eligibility
- Open to marketing managers and senior marketing executives
- In house or agency side
Judging criteria
- Planning and execution
- Results
- Budget management
- Collaboration
- People development
Qualitative criteria
- Organisation
- Reliability and calm under pressure
Metrics
- Campaign results against plan
- Budget efficiency
- Delivery on time and team or stakeholder feedback
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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